So one of the requests we receive from clients sometimes is could we form a B Corporation? And they also want to understand more about what is a B corporation? How is it different from a regular corporation? How is it different from a not-for-profit corporation? So a regular corporation under state law, you actually have to seek to maximize profits for your shareholders.

A not-for-profit corporation, there are no shareholders and there is no profit for the benefit of anybody, it just helps the organization continue its operations. B Corporation is a bit of a hybrid. It’s certainly not a not-or-profit corporation, but what it does is it says, okay, we’re still going to maximize profits for shareholders, but as we do that we can take into account a social benefit.

So there are a variety of corporations out there. Kickstarter is one of them. Warby Parker is one of them. Where they not only think, okay, we’re going see how much money we can make and maximize our shareholders profits but, we’re able to take in a social benefit of social good as another very important and of equal factor in determining how we’re going to operate our business.